USA – COMPETITION AND MONOPOLY: SINGLE-FIRM CONDUCT UNDER SECTION 2 OF THE SHERMAN ACT

U.S. Department of Justice: https://www.justice.gov/atr/competition-and-monopoly-single-firm-conduct-under-section-2-sherman-act-chapter-1

Chapter 1

SINGLE-FIRM CONDUCT AND SECTION 2
OF THE SHERMAN ACT: AN OVERVIEW

This chapter provides an overview of section 2 and its application to single-firm conduct. Part I describes the elements of the primary section 2 offenses–monopolization and attempted monopolization. Part II discusses the purpose of section 2 and the important role it plays in U.S. antitrust enforcement. Part III identifies key enforcement principles that flow from the U.S. experience with section 2.

I. The Structure and Scope of Section 2

Section 2 of the Sherman Act makes it unlawful for any person to “monopolize, or attempt to monopolize, or combine or conspire with any other person or persons, to monopolize any part of the trade or commerce among the several States, or with foreign nations . . . .”(1)

Section 2 establishes three offenses, commonly termed “monopolization,” “attempted monopolization,” and “conspiracy to monopolize.”(2) Although this report and most of the legal and economic debate focus specifically on the two forms of monopolization–monopoly acquisition and monopoly maintenance–much of the discussion applies to the attempt offense as well.(3)

  1. Monopolization

At its core, section 2 makes it illegal to acquire or maintain monopoly power through improper means. The long-standing requirement for monopolization is both “(1) the possession of monopoly power in the relevant market and (2) the willful acquisition or maintenance of that power as distinguished from growth or development as a consequence of a superior product, business acumen, or historic accident.”(4)

Monopolization requires (1) monopoly power and (2) the willful acquisition or maintenance of that power as distinguished from growth or development as a consequence of a superior product, business acumen, or historic accident.

Regarding the first element, it is “settled law” that the offense of monopolization requires “the possession of monopoly power in the relevant market.”(5) As discussed in chapter 2, monopoly power means substantial market power that is durable rather than fleeting–market power being the ability to raise prices profitability above those that would be charged in a competitive market.(6)

But, as the second element makes clear, “the possession of monopoly power will not be found unlawful unless it is accompanied by an element of anticompetitive conduct.”(7) Such conduct often is described as “exclusionary” or “predatory” conduct. This element includes both conduct used to acquire a monopoly unlawfully and conduct used to maintain a monopoly unlawfully. A wide range of unilateral conduct has been challenged under section 2, and it often can be difficult to determine whether the conduct of a firm with monopoly power is anticompetitive.

  1. Attempted Monopolization

Section 2 also proscribes “attempt[s] to monopolize.”(8) Establishing attempted monop-olization requires proof “(1) that the defendant has engaged in predatory or anticompetitive conduct with (2) a specific intent to monopolize and (3) a dangerous probability of achieving monopoly power.”(9) It is “not necessary to show that success rewarded [the] attempt to monopolize;”(10) rather, “when that intent and the consequent dangerous probability exist, this statute, like many others and like the common law in some cases, directs itself against the dangerous probability as well as against the completed result.”(11)

Attempted monopolization requires (1) anticompetitive conduct, (2) a specific intent to monopolize, and (3) a dangerous probability of achieving monopoly power.

The same principles are applied in evaluating both attempt and monopolization claims.(12) Conduct that is legal for a monopolist is also legal for an aspiring monopolist.(13) But conduct that is illegal for a monopolist may be legal for a firm that lacks monopoly power because certain conduct may not have anticompetitive effects unless undertaken by a firm already possessing monopoly power.(14)

Specific intent to monopolize does not mean “an intent to compete vigorously;”(15) rather, it entails “a specific intent to destroy competition or build monopoly.”(16) Some courts have criticized the intent element as nebulous and a distraction from proper analysis of the potential competitive effects of the challenged conduct.(17) One treatise concludes that “‘objective intent’ manifested by the use of prohibited means should be sufficient to satisfy the intent component of attempt to monopolize”(18) and that “consciousness of wrong-doing is not itself important, except insofar as it (1) bears on the appraisal of ambiguous conduct or (2) limits the reach of the offense by those courts that improperly undervalue the power component of the attempt offense.”(19)

The “dangerous probability” inquiry requires consideration of “the relevant market and the defendant’s ability to lessen or destroy competition in that market.”(20) In making these assessments, lower courts have relied on the same factors used to ascertain whether a defendant charged with monopolization has monopoly power,(21) while recognizing that a lesser quantum of market power can suffice.(22)

II. The Purpose of Section 2 and Its Important Role in Sound Antitrust Enforcement

The statutory language of section 2 is terse. Its framers left the statute’s centerpiece–what it means to “monopolize”–undefined, and the statutory language offers no further guidance in identifying prohibited conduct.(23) Instead, Congress gave the Act “a generality and adaptability comparable to that found to be desirable in constitutional provisions”(24) and “expected the courts to give shape to the statute’s broad mandate by drawing on the common-law tradition”(25) in furtherance of the underlying statutory goals.

Section 2 serves the same fundamental purpose as the other core provisions of U.S. antitrust law: promoting a market-based economy that increases economic growth and maximizes the wealth and prosperity of our society. As the Supreme Court has explained:

The Sherman Act was designed to be a comprehensive charter of economic liberty aimed at preserving free and unfettered competition as the rule of trade. It rests on the premise that the unrestrained interaction of competitive forces will yield the best allocation of our economic resources, the lowest prices, the highest quality and the greatest material progress . . . .(26)

Section 2 achieves this end by prohibiting conduct that results in the acquisition or maintenance of monopoly power, thereby preserving a competitive environment that gives firms incentives to spur economic growth. Competition spurs companies to reduce costs, improve the quality of their products, invent new products, educate consumers, and engage in a wide range of other activity that benefits consumer welfare. It is the process by which more efficient firms win out and society’s limited resources are allocated as efficiently as possible.(27)

Section 2 also advances its core purpose by ensuring that it does not prohibit aggressive competition. Competition is an inherently dynamic process. It works because firms strive to attract sales by innovating and otherwise seeking to please consumers, even if that means rivals will be less successful or never materialize at all. Failure–in the form of lost sales, reduced profits, and even going out of business–is a natural and indeed essential part of this competitive process. “Competition is a ruthless process. A firm that reduces cost and expands sales injures rivals–sometimes fatally.”(28) While it may be tempting to try to protect competitors, such a policy would be antithetical to the free-market competitive process on which we depend for prosperity and growth.

Likewise, although monopoly has long been recognized as having the harmful effects of higher prices, curtailed output, lowered quality, and reduced innovation,(29) it can also be the outcome of the very competitive striving we prize. “[A]n efficient firm may capture unsatisfied customers from an inefficient rival,” and this “is precisely the sort of competition that promotes the consumer interests that the Sherman Act aims to foster.”(30) Indeed, as courts and enforcers have in recent years come to better appreciate, the prospect of monopoly profits may well be what “attracts ‘business acumen’ in the first place; it induces risk taking that produces innovation and economic growth.”(31) Competition is ill-served by insisting that firms pull their competitive punches so as to avoid the degree of marketplace success that gives them monopoly power or by demanding that winning firms, once they achieve such power, “lie down and play dead.”(32)

Section 2 thus aims neither to eradicate monopoly itself, nor to prevent firms from exercising the monopoly power their legitimate success has generated, but rather to protect the process of competition that spurs firms to succeed. The law encourages all firms–monopolists and challengers alike–to continue striving. It does this by preventing firms from achieving monopoly, or taking steps to entrench their existing monopoly power, through means incompatible with the competitive process.

III. Principles that Have Guided the Evolution of Section 2 Standards and Enforcement

The history of section 2 reflects an ongoing quest to align the statute’s application with the underlying goals of the antitrust laws. Consistent with the law’s common-law character, courts have interpreted the Sherman Act’s broad mandate differently over time and have revisited particular section 2 rules in response to advances in economic learning, changes in the U.S. economy, and experience with the application of section 2 to real-world conduct. Today, a consensus–as reflected in both judicial decisions(33) and the views of a broad cross-section of commentators–exists on at least seven core principles regarding section 2, each of which is discussed in the sections that follow:

  • Unilateral conduct is outside the purview of section 2 unless the actor possesses monopoly power or is likely to achieve it.
  • The mere possession or exercise of monopoly power is not an offense; the law addresses only the anticompetitive acquisition or maintenance of such power (and certain related attempts).
  • Acquiring or maintaining monopoly power through assaults on the competitive process harms consumers and is to be condemned.
  • Mere harm to competitors–without harm to the competitive process–does not violate section 2.
  • Competitive and exclusionary conduct can look alike–indeed, the same conduct can have both beneficial and exclusionary effects–making it hard to distinguish conduct that should be deemed unlawful from conduct that should not.
  • Because competitive and exclusionary conduct often look alike, courts and enforcers need to be concerned with both underdeterrence and overdeterrence.
  • Standards for applying section 2 should take into account the costs, including error and administrative costs, associated with courts and enforcers applying those standards in individual cases and businesses applying them in their own day-to-day decision making.
  1. The Monopoly-Power Requirement

Section 2’s unilateral-conduct provisions apply only to firms that already possess monopoly power or have a dangerous probability of achieving monopoly power. This core requirement’s importance as a basic building block of section 2 application to unilateral conduct should not be overlooked. Among other things, this requirement ensures that conduct within the statute’s scope poses some realistic threat to the competitive process, and it also provides certainty to firms that lack monopoly power (or any realistic likelihood of attaining it) that they need not constrain their vigorous and creative unilateral-business strategies out of fear of section 2 liability.(34)

As the Supreme Court explained in its 1984 Copperweld decision, because “robust competition” and “conduct with long-run anti-competitive effects” may be difficult to distinguish in the single-firm context, Congress had authorized “scrutiny of single firms” only where they “pose[d] a danger of monopolization.”(35) The application of the monopoly-power requirement is discussed in detail in chapter 2 of the report.

  1. The Anticompetitive-Conduct Requirement

Section 2 prohibits acquiring or maintaining (and in some cases attempting to acquire) monopoly power only through improper means.(36) As long as a firm utilizes only lawful means, it is free to strive for competitive success and reap the benefits of whatever market position (including monopoly) that success brings, including charging whatever price the market will bear. Prohibiting the mere possession of monopoly power is inconsistent with harnessing the competitive process to achieve economic growth.

Nearly a century ago, in Standard Oil, one of the Supreme Court’s first monopolization cases, the Court observed that the Act does not include “any direct prohibition against monopoly in the concrete.”(37) The Court thus rejected the United States’s assertion that section 2 bars the attainment of monopoly or monopoly power regardless of the means and instead held that without unlawful conduct, mere “size, aggregated capital, power and volume of business are not monopolizing in a legal sense.”(38)

United States v. Aluminum Co. of America re-emphasized Standard Oil‘s distinction between the mere possession of monopoly and unlawful monopolization as a key analytical concept.(39) Writing for the Second Circuit, Judge Hand reasoned that, simply because Alcoa had a monopoly in the market for ingot, it did “not follow” that “it [had] ‘monopolized'” the market: “[I]t may not have achieved monopoly; monopoly may have been thrust upon it.”(40) The court determined that mere “size does not determine guilt” under section 2 and that monopoly can result from causes that are not unlawful, such as “by force of accident” or where a market is so limited it can profitably accommodate only one firm.(41) Further, the court observed that monopoly can result from conduct that clearly is within the spirit of the antitrust laws. Where “[a] single producer may be the survivor out of a group of active competitors, merely by virtue of his superior skill, foresight and industry,” punishment of that producer would run counter to the spirit of the antitrust laws: “The successful competitor, having been urged to compete, must not be turned upon when he wins.”(42)

Twenty years after Alcoa, and more than fifty years after Standard Oil, the Supreme Court articulated in Grinnell(43) what remains the classic formulation of the section 2 prohibition. Drawing from Alcoa, the Court condemned “the willful acquisition or maintenance of [monopoly] power as distinguished from growth or development as a consequence of a superior product, business acumen, or historic accident.”(44)

  1. Assaults on the Competitive Process Should Be Condemned

Competition has long stood as the touchstone of the Sherman Act. “The law,” the Supreme Court has emphasized, “directs itself not against conduct which is competitive, even severely so, but against conduct which unfairly tends to destroy competition itself.”(45) The Sherman Act rests on “a legislative judgment that ultimately competition will produce not only lower prices, but also better goods and services.”(46) Section 2 stands as a vital safeguard of that competitive process. As Assistant Attorney General Thomas O. Barnett emphasized at the commencement of the hearings, “individual firms with . . . monopoly power can act anticompetitively and harm consumer welfare.”(47) Firms with ill-gotten monopoly power can inflict on consumers higher prices, reduced output, and poorer quality goods or services.(48) Additionally, in certain circumstances, the existence of a monopoly can stymie innovation.(49) Section 2 enforcement saves consumers from these harms by deterring or eliminating exclusionary conduct that produces or preserves monopoly.

A number of panelists stated that section 2 is essential to preserving competition.(50) They noted that the threat of anticompetitive conduct is real, “far from an isolated event” in the words of one.(51) Section 2 enforcement has played a vital role in U.S. antitrust enforcement for a century.(52) From the seminal case against Standard Oil in 1911,(53) through litigation resulting in the break-up of AT&T,(54) to the present-day enforcement in high-technology industries with the Microsoft case,(55) government enforcement of section 2 has benefitted U.S. consumers. Private cases brought under section 2 by injured parties are also important to U.S. businesses and consumers. Equally important, the potential for significant injunctive relief and damages awards provides strong incentives for firms to refrain from engaging in the types of conduct prohibited by the statute.

  1. Protection of Competition, Not Competitors

The focus on protecting the competitive process has special significance in distinguishing between lawful and unlawful unilateral conduct. Competition produces injuries; an enterprising firm may negatively affect rivals’ profits or drive them out of business. But competition also benefits consumers by spurring price reductions, better quality, and innovation. Accordingly, mere harm to competitors is not a basis for antitrust liability. “The purpose of the [Sherman] Act,” the Supreme Court instructs, “is not to protect businesses from the working of the market; it is to protect the public from the failure of the market.”(56) Thus, preserving the rough-and-tumble of the marketplace ultimately “promotes the consumer interests that the Sherman Act aims to foster.”(57)

The Supreme Court has underscored this basic principle repeatedly over the past several decades. In 1984, it observed in Copperweld that the type of “robust competition” encouraged by the Sherman Act could very well lead to injury to individual competitors.(58) Accordingly, the Court stated that, without more (i.e., injury to competition), mere injury to a competitor is not in itself unlawful under the Act.(59) In so stating, the Court cited its 1977 decision in Brunswick Corp. v. Pueblo Bowl-O-Mat, Inc. for the proposition that the antitrust laws “were enacted for ‘the protection of competition, not competitors.'”(60)

A year after Copperweld, in a decision that it subsequently referred to as being “at or near the outer boundary of § 2 liability,”(61) the Court, in Aspen Skiing Co. v. Aspen Highlands Skiing Corp., found that a firm operating three of four mountain ski areas in Aspen, Colorado, violated section 2 by refusing to continue cooperating with a smaller rival in offering a combined four-area ski pass.(62) The Court considered the challenged conduct’s “impact on consumers and whether it [had] impaired competition in an unnecessarily restrictive way.”(63)

In a 1993 decision, the Court re-emphasized the importance of focusing on competition, rather than competitors. In Brooke Group Ltd. v. Brown & Williamson Tobacco Corp., the Court commented on the elements of a predatory-pricing claim, noting that, even where facts “indicate that below-cost pricing could likely produce its intended effect on the target, there is still the further question whether it would likely injure competition in the relevant market.”(64) In particular, the Brooke Group recoupment requirement was a logical outgrowth of the Court’s concern with protecting competition, not competitors. Absent the possibility of recoupment through supracompetitive pricing, there can be no injury to competition: “That below-cost pricing may impose painful losses on its target is of no moment to the antitrust laws if competition is not injured.”(65)

Again, in its 1998 decision in NYNEX, the Court reaffirmed that Sherman Act liability requires harm to the competitive process, not simply a competitor.(66) Discon alleged that NYNEX and related entities had violated the Sherman Act by engaging in an unlawful fraudulent scheme that injured Discon and benefitted one of Discon’s competitors. While conceding that NYNEX’s scheme “hurt consumers by raising telephone service rates,” the Court found that any consumer injury “naturally flowed not so much from a less competitive market” for certain services as from “the exercise of market power that is lawfully in the hands of a monopolist . . . combined with a deception worked upon the regulatory agency that prevented the agency” from controlling that exercise of monopoly power.(67) The Court explained that a Sherman Act “plaintiff . . . must allege and prove harm, not just to a single competitor, but to the competitive process, i.e., to competition itself.”(68)

  1. Distinguishing Competitive and Exclusionary Conduct Is Often Difficult

Courts and commentators have long recognized the difficulty of determining what means of acquiring and maintaining monopoly power should be prohibited as improper. Although many different kinds of conduct have been found to violate section 2, “[d]efining the contours of this element . . . has been one of the most vexing questions in antitrust law.”(69) As Judge Easterbrook observes, “Aggressive, competitive conduct by any firm, even one with market power, is beneficial to consumers. Courts should prize and encourage it. Aggressive, exclusionary conduct is deleterious to consumers, and courts should condemn it. The big problem lies in this: competitive and exclusionary conduct look alike.”(70)

The problem is not simply one that demands drawing fine lines separating different categories of conduct; often the same conduct can both generate efficiencies and exclude competitors.(71) Judicial experience and advances in economic thinking have demonstrated the potential procompetitive benefits of a wide variety of practices that were once viewed with suspicion when engaged in by firms with substantial market power. Exclusive dealing, for example, may be used to encourage beneficial investment by the parties while also making it more difficult for competitors to distribute their products.(72)

When a competitor achieves or maintains monopoly power through conduct that serves no purpose other than to exclude competition, such conduct is clearly improper. There also are examples of conduct that is clearly legitimate, as when a firm introduces a new product that is simply better than its competitors’ offerings. The hard cases arise when conduct enhances economic efficiency or reflects the kind of dynamic and disruptive change that is the hallmark of competition, but at the same time excludes competitors through means other than simply attracting consumers. In these situations, distinguishing between vigorous competition by a firm with substantial market power and illegitimate forms of conduct is one of the most challenging puzzles for courts, enforcers, and antitrust practitioners.

  1. Concern with Underdeterrence and Overdeterrence

Experience with section 2 enforcement teaches the importance of correctly distinguishing between aggressive competition and actions that exclude rivals and harm the competitive process. Some basic boundaries are provided by the law’s requirements that the conduct harm “competition itself,”(73) that it be “willful,”(74) and that it not be “competition on the merits,”(75) but these maxims offer insufficient guidance to be of much use in many of the hard cases.(76) Failure to make proper distinctions will either unnecessarily perpetuate a monopoly harming consumers or disrupt the dynamic process of competition that is so vital to economic growth and prosperity.

It is important to distinguish correctly between aggressive competition and actions that exclude rivals and harm the competitive process.

Standards of section 2 liability that underdeter not only shelter a single firm’s exclusionary conduct, but also “empower other dominant firms to adopt the same strategy.”(77) They thereby “seriously undermine Section 2’s vitality as a shield that guards the competitive process.”(78) And “because it can be so difficult for courts to restore competition once it has been lost, the true cost of exclusion to consumer welfare–and its benefit to dominant firms–are likely to be understated.”(79)

Standards of section 2 liability that overdeter risk harmful disruption to the dynamic competitive process itself. Being able to reap the gains from a monopoly position attained through a hard-fought competitive battle, or to maintain that position through continued competitive vigor, may be crucial to motivating the firm to innovate in the first place. Rules that overdeter, therefore, undermine the incentive structure that competitive markets rely upon to produce innovation.(80) Such rules also may sacrifice the efficiency benefits associated with the competitive behavior.

Importantly, rules that are overinclusive or unclear will sacrifice those benefits not only in markets in which enforcers or courts impose liability erroneously, but in other markets as well. Firms with substantial market power typically attempt to structure their affairs so as to avoid either section 2 liability or even having to litigate a section 2 case because the costs associated with antitrust litigation can be extraordinarily large. These firms must base their business decisions on their understanding of the legal standards governing section 2, determining in advance whether a proposed course of action leaves their business open to antitrust liability or investigation and litigation. If the lines are in the wrong place, or if there is uncertainty about where those lines are, firms will pull their competitive punches unnecessarily, thereby depriving consumers of the benefits of their efforts.(81) The Supreme Court has consistently emphasized the potential dangers of overdeterrence. The Court’s concern about overly inclusive or unclear legal standards may well be driven in significant part by the particularly strong chilling effect created by the specter of treble damages and class-action cases.(82) Many hearing panelists reiterated this concern.(83)

  1. The Importance of Administrability when Crafting Liability Standards Under Section 2

Courts and commentators increasingly have recognized that section 2 standards cannot “embody every economic complexity and qualification”(84) and have sought to craft legal tests that account for these limitations. Then-Judge Breyer explained the need for simplifying rules more than two decades ago:

[W]hile technical economic discussion helps to inform the antitrust laws, those laws cannot precisely replicate the economists’ (sometimes conflicting) views. For, unlike economics, law is an administrative system the effects of which depend upon the content of rules and precedents only as they are applied by judges and juries in courts and by lawyers advising their clients. Rules that seek to embody every economic complexity and qualification may well, through the vagaries of administration, prove counter-productive, undercutting the very economic ends they seek to serve.(85)

Frequently, courts and commentators dealing with antitrust have employed decision theory,(86) which articulates a process for making decisions when information is costly and imperfect.(87) Decision theory teaches that optimal legal standards should minimize the inevitable error and enforcement costs, considering both the probability and the magnitude of harm from each.(88)

Decision theory identifies two types of error costs. First, there are “false positives” (or Type I errors), meaning the wrongful condemnation of conduct that benefits competition and consumers. The cost of false positives includes not just the costs associated with the parties before the court (or agency), but also the loss of procompetitive conduct by other actors that, due to an overly inclusive or vague decision, are deterred from undertaking such conduct by a fear of litigation.(89)

Second, there are “false negatives” (or Type II errors), meaning the mistaken exoneration of conduct that harms competition and consumers. As with false positives, the cost of false negatives includes not just the failure to condemn a particular defendant’s anti-competitive conduct but also the loss to competition and consumers inflicted by other firms’ anticompetitive conduct that is not deterred.(90)

It also is important to consider enforcement costs–the expenses of investigating and litigating section 2 claims (including potential claims)–when framing legal tests. Because agency resources are finite, it is important to exercise enforcement discretion to best promote consumer welfare. Enforcement costs include the judicial or agency resources devoted to antitrust litigation, the expenses of parties in litigation (including time spent by management and employees on the litigation as opposed to producing products or services), and the legal fees and other expenses incurred by firms in complying with the law.(91)

In structuring a legal regime, it is important to consider the practical consequences of the regime and the relative magnitude and frequency of the different types of errors. If, for example, the harm from erroneously exonerating anticompetitive conduct outweighs the harm from erroneously penalizing procompetitive conduct, then, all other things equal, the legal regime should seek to avoid false negatives. Some believe as a general rule that, in the section 2 context, the cost of false positives is higher than the cost of false negatives.(92) In the common law regime of antitrust law, stare decisis inhibits courts from routinely correcting errors or updating the law to reflect the latest advances in economic thinking.(93) Some believe that the persistence of errors can be particularly harmful to competition in the case of false positives because “[i]f the court errs by condemning a beneficial practice, the benefits may be lost for good. Any other firm that uses the condemned practice faces sanctions in the name of stare decisis, no matter the benefits.”(94) In contrast, over time “monopoly is self-destructive. Monopoly prices eventually attract entry. . . . [Thus] judicial errors that tolerate baleful practices are self-correcting, while erroneous condemnations are not.”(95) This self-correcting tendency, however, may take substantial time. As a result, courts and enforcers should be sensitive to the potential that, once created, some monopolies may prove quite durable, especially if allowed to erect entry barriers and engage in other exclusionary conduct aimed at artificially prolonging their existence.(96)

One manifestation of decision theory in antitrust jurisprudence is the use of rules of per se illegality developed by courts. As the Supreme Court has explained, these rules reduce the administrative costs of determining whether particular categories of conduct harm competition and consumer welfare.(97) Per se prohibitions are justified when experience with conduct establishes that it is always or almost always sufficiently pernicious that it should be condemned without inquiry into its actual effects in each case.(98) Rules of per se illegality are not designed to achieve perfection; to the contrary, courts explicitly acknowledge the potential that they could from time to time penalize conduct that does not in fact harm consumer welfare, but the rule is nonetheless warranted so long as false positives are sufficiently rare and procompetitive benefits from conduct deterred by the rules are sufficiently small.

Equally important, if one or the other type of error is relatively rare (and that error is unlikely to result in great harm), the most effective approach to enforcement may be an easy-to-administer bright-line test that reduces uncertainty and minimizes administrative costs. In the antitrust arena, such rules can take the form of safe harbors. Court have long recognized the benefits of bright-line tests of legality (also known as safe harbors) when conduct is highly likely to bring consumer-welfare benefits and the threat of anticompetitive harm is remote.(99) The best known example is the section 2 rule applicable to predatory pricing. Building on Matsushita,(100) the Court in Brooke Group laid out a two-pronged, objective test for evaluating predatory-pricing claims.(101) The Court held that to prevail on a predatory-pricing claim, plaintiff must show that defendant priced below an appropriate measure of its costs and that defendant “had a reasonable prospect, or . . . a dangerous probability, of recouping its investment in below-cost prices.”(102) In Weyerhaeuser, the Court recently extended these principles to predatory-bidding claims.(103)

In Matsushita, Brooke Group, and Weyerhaeuser, the Court stressed the importance, in crafting a rule of decision, of taking into account the risks of false positives, the risks of false negatives, and administrability. The Court’s 2004 decision in Trinko likewise applies decision-theory principles in crafting section 2 liability rules.(104) In reaching its decision, the Court articulated the same policy concerns with false positives that it had raised in previous section 2 cases. The Court observed that it had been “very cautious” in limiting “the right to refuse to deal with other firms” because enforced sharing “may lessen the incentive for the monopolist, the rival, or both to invest in . . . economically beneficial facilities” and obligates courts to identify “the proper price, quantity, and other terms of dealing–a role for which they are ill suited.”(105) As the Court further explained:

Against the slight benefits of antitrust intervention here, we must weigh a realistic assessment of its costs . . . . Mistaken inferences and the resulting false condemnations “are especially costly because they chill the very conduct the antitrust laws are designed to protect.” The cost of false positives counsels against an undue expansion of § 2 liability.(106)

IV. Conclusion

Section 2 enforcement is crucial to the U.S. economy. It is a vexing area, however, given that competitive conduct and exclusionary conduct often look alike. Indeed, the same exact conduct can have procompetitive and exclusionary effects. An efficient legal regime will consider the effects of false positives, false negatives, and the costs of administration in determining the standards to be applied to single-firm conduct under section 2.


FOOTNOTES

1. 15 U.S.C. § 2 (2000).

2. See, e.g., 1 Section of Antitrust Law, Am. Bar Ass’n, Antitrust Law Developments 225, 317 (6th ed. 2007).

3. The conspiracy to monopolize offense addresses concerted action directed at the acquisition of monopoly power, see generally id. at 317­22, and is largely outside the scope of this report because the hearings focused on the legal treatment of unilateral conduct.

4. United States v. Grinnell Corp., 384 U.S. 563, 570­71 (1966).

5. Verizon Commc’ns Inc. v. Law Offices of Curtis V. Trinko, LLP, 540 U.S. 398, 407 (2004).

6. See infra Chapter 2, Part II.

7. Trinko, 540 U.S. at 407 (emphasis omitted).

8. 15 U.S.C. § 2 (2000).

9. Spectrum Sports, Inc. v. McQuillan, 506 U.S. 447, 456 (1993).

10. Lorain Journal Co. v. United States, 342 U.S. 143, 153 (1951).

11. Spectrum Sports, 506 U.S. at 455 (quoting Swift & Co. v. United States, 196 U.S. 375, 396 (1905)).

12. See Section of Antitrust Law, supra note 2, at 307 (“The same principles used in the monopolization context to distinguish aggressive competition from anticompetitive exclusion thus apply in attempt cases.”).

13. Olympia Equip. Leasing Co. v. W. Union Tel. Co., 797 F.2d 370, 373 (7th Cir. 1986) (Posner, J.) (citing 3 Phillip E. Areeda & Donald F. Turner, Antitrust Law ¶ 828a (1978)).

14. United States v. Dentsply Int’l, Inc., 399 F.3d 181, 187 (3d Cir. 2005) (“Behavior that otherwise might comply with antitrust law may be impermissibly exclusionary when practiced by a monopolist.”); 3A Phillip E. Areeda & Herbert Hovenkamp, Antitrust Law ¶ 806e (2d ed. 2002).

15. Spectrum Sports, 506 U.S. at 459; see also Areeda & Hovenkamp, supra note 14, ¶ 805b1, at 340 (“There is at least one kind of intent that the proscribed ‘specific intent’ clearly cannot include: the mere intention to prevail over one’s rivals. To declare that intention unlawful would defeat the antitrust goal of encouraging competition . . . which is heavily motivated by such an intent.” (footnote omitted)).

16. Times-Picayune Publ’g Co. v. United States, 345 U.S. 594, 626 (1953).

17. See, e.g., A.A. Poultry Farms, Inc. v. Rose Acre Farms, Inc., 881 F.2d 1396, 1402 (7th Cir. 1989) (Easterbrook, J.) (“Intent does not help to separate competition from attempted monopolization and invites juries to penalize hard competition. . . . Stripping intent away brings the real economic questions to the fore at the same time as it streamlines antitrust litigation.”).

18. Areeda & Hovenkamp, supra note 14, ¶ 805b2, at 342.

19. Id. ¶ 805a, at 339­40.

20. Spectrum Sports, 506 U.S. at 456.

21. See, e.g., United States v. Microsoft Corp., 253 F.3d 34, 81 (D.C. Cir. 2001) (en banc) (per curiam) (“Defining a market for an attempted monopolization claim involves the same steps as defining a market for a monopoly maintenance claim . . . .”); Section of Antitrust Law, supra note 2, at 312­17 (cataloging factors considered by courts, including, most importantly, market share and barriers to entry).

22. See, e.g., Rebel Oil Co. v. Atl. Richfield Co., 51 F.3d 1421, 1438 (9th Cir. 1995) (“[T]he minimum showing of market share required in an attempt case is a lower quantum than the minimum showing required in an actual monopolization case.”); Section of Antitrust Law, supra note 2, at 312.

23. 15 U.S.C. § 2 (2000); see also 3 Areeda & Hovenkamp, supra note 14, ¶ 632, at 49 (“[T]he question whether judicial intervention under §2 requires more than monopoly is not answered by the words of the statute.”); Robert H. Bork, The Antitrust Paradox 57 (1978) (“The bare language of the Sherman Act conveys little . . . .”); Frank H. Easterbrook, Vertical Arrangements and the Rule of Reason, 53 Antitrust L.J. 135, 136 (1984) (“The language of the Sherman Act governs no real cases.”); Thomas E. Kauper, Section Two of the Sherman Act: The Search for Standards, 93 Geo. L.J. 1623, 1623 (2005) (“Over its 114-year history, Section Two of the Sherman Act has been a source of puzzlement to lawyers, judges and scholars, a puzzlement derived in large part from the statute’s extraordinary brevity.” (footnote omitted)).

24. Appalachian Coals, Inc. v. United States, 288 U.S. 344, 360 (1933).

25. Nat’l Soc’y of Prof’l Eng’rs v. United States, 435 U.S. 679, 688 (1978).

26. N. Pac Ry. Co. v. United States, 356 U.S. 1, 4 (1958).

27. See 2B Phillip E. Areeda et al., Antitrust Law ¶ 402 (3d ed. 2007). See generally William W. Lewis, The Power of Productivity: Wealth, Poverty, and the Threat to Global Stability 13­14 (2004).

28. Ball Mem’l Hosp., Inc. v. Mut. Hosp. Ins., Inc., 784 F.2d 1325, 1338 (7th Cir. 1986) (Easterbrook, J.).

29. See, e.g., Standard Oil Co. of N.J. v. United States, 221 U.S. 1, 52 (1911) (citing the danger that a monopoly will “fix the price,” impose a “limitation on production,” or cause a “deterioration in quality of the monopolized article”); Sherman Act Section 2 Joint Hearing: Empirical Perspectives Session Hr’g Tr. 13, Sept. 26, 2006 [hereinafter Sept. 26 Hr’g Tr.] (Scherer) (observing that reluctance to “cannibalize the rents that they are earning on the products that they already have marketed” may make monopolists “sluggish innovators”); Sherman Act Section 2 Joint Hearing: Welcome and Overview of Hearings Hr’g Tr. 25, June 20, 2006 [hereinafter June 20 Hr’g Tr.] (Barnett) (identifying as “a major harm of monopoly” the possibility that a monopolist may not feel pressure to innovate).

30. Copperweld Corp. v. Independence Tube Corp., 467 U.S. 752, 767 (1984).

31. Verizon Commc’ns, Inc. v. Law Offices of Curtis V. Trinko, LLP, 540 U.S. 398, 407 (2004); see also June 20 Hr’g Tr., supra note 29, at 25­27 (Barnett).

32. Goldwasser v. Ameritech Corp., 222 F.3d 390, 397 (7th Cir. 2000).

33. Underscoring the degree of consensus on many antitrust matters today, the Justices of the Supreme Court have shown remarkable agreement in recent antitrust matters. The aggregate voting totals for the twelve antitrust cases decided over the past decade show ninety-one votes in favor of the judgment and only thirteen in dissent. Even more striking, and directly relevant to this report, all three cases addressing claims under section 2 were decided without dissent. See Weyerhaeuser Co. v. Ross-Simmons Hardwood Lumber Co., 127 S. Ct. 1069 (2007); Trinko, 540 U.S. 398; NYNEX Corp. v. Discon, Inc., 525 U.S. 128 (1998).

34. See John Vickers, Market Power in Competition Cases, 2 Eur. Competition J. 3, 12 (2006).

35. 467 U.S. at 768.

36. See Spectrum Sports, Inc. v. McQuillan, 506 U.S. 447, 456 (1993); United States v. Grinnell, 384 U.S. 563, 570­71 (1966).

37. 221 U.S. 1, 62 (1911).

38. Id. at 10; see also id. at 62.

39. 148 F.2d 416 (2d Cir. 1945) (Hand, J.).

40. Id. at 429.

41. Id. at 429­30.

42. Id. at 430.

43. 384 U.S. 563 (1966).

44. Id. at 571.

45. Spectrum Sports, Inc. v. McQuillan, 506 U.S. 447, 458 (1993).

46. Nat’l Soc’y of Prof’l Eng’rs v. United States, 435 U.S. 679, 695 (1978). As an important corollary, it is now generally accepted that section 2 may not be enforced to achieve other ends, such as the protection of certain kinds of enterprises or the furtherance of environmental, social, or other interests. See generally Richard A. Posner, Antitrust Law vii­x (2d ed. 2001). That is not to say that these other interests are not important–they are–but they should be addressed through other tools, not the antitrust laws.

47. June 20 Hr’g Tr., supra note 29, at 35 (Barnett); see also id. at 9 (Majoras) (stressing that “private actors can and do distort competition” and that “halting conduct that goes beyond aggressive competition to distorting it is vital to promoting vigorous competition and maximizing consumer welfare”).

48. See, e.g., Dennis W. Carlton & Jeffrey M. Perloff, Modern Industrial Organization 94­99 (4th ed. 2005); Posner, supra note 46, at 9­32; Andrew I. Gavil, Exclusionary Distribution Strategies by Dominant Firms: Striking a Better Balance, 72 Antitrust L.J. 3, 33 (2004).

49. See, e.g., Sept. 26 Hr’g Tr., supra note 29, at 13 (Scherer) (stating that “firms in dominant positions are almost surely sluggish innovators”); Sherman Act Section 2 Joint Hearing: Refusals to Deal Panel Hr’g Tr. 55, July 18, 2006 [hereinafter July 18 Hr’g Tr.] (Salop) (“Monopolists have weaker innovation incentives than competitors.”); Areeda et al., supra note 27, ¶ 407; Peter C. Carstensen, False Positives in Identifying Liability for Exclusionary Conduct: Conceptual Error, Business Reality, and Aspen, 2008 Wis. L. Rev. 295, 306 (arguing that “a monopolist has no incentive to support technological innovation that could undermine its dominant position in the market” and “having sunk investments in existing technology, it may well delay or refuse to pursue work on new technology until it has accounted for its past investments”); cf. Posner, supra note 46, at 20 (explaining that “it is an empirical question whether monopoly retards or advances innovation”).

50. See, e.g., Sherman Act Section 2 Joint Hearing: Business Testimony Hr’g Tr. 12, Feb. 13, 2007 [hereinafter Feb. 13 Hr’g Tr.] (Balto) (“Antitrust enforcement in the generic drug industry is essential.”); Sherman Act Section 2 Joint Hearing: Business Testimony Hr’g Tr. 133, Jan. 30, 2007 [hereinafter Jan. 30 Hr’g Tr.] (Haglund) (“The application of Section 2 to [regional forest product, fishing, and agricultural] markets is important . . . .”); id. at 159­60 (Dull) (“The antitrust laws have an important role in policing the conduct of firms who would seek to take control of those interconnections so as to eliminate competition and thus harm consumers.”).

51. Feb. 13 Hr’g Tr., supra note 50, at 58 (Skitol); see also Jan. 30 Hr’g Tr., supra note 50, at 158 (Dull) (“Obtaining control of key interfaces through anticompetitive means, or using control of key interfaces to extend a dominant position in one market into other markets, is a real danger in our industry.”).

52. Other provisions of the antitrust laws can play a role in preventing the formation or preservation of monopoly, as when section 7 of the Clayton Act is enforced against mergers to monopoly, or section 1 of the Sherman Act is enforced against certain market-allocation agreements. But section 2 uniquely allows antitrust enforcers to reach conduct engaged in unilaterally by a firm that has achieved, or dangerously threatens to achieve, monopoly power.

53. 221 U.S. 1 (1911).

54. United States v. AT&T, 552 F. Supp. 131 (D.D.C. 1982), aff’d mem. sub nom. Maryland v. United States, 460 U.S. 1001 (1983).

55. United States v. Microsoft Corp., 253 F.3d 34 (D.C. Cir. 2001) (en banc) (per curiam).

56. Spectrum Sports, Inc. v. McQuillan, 506 U.S. 447, 458 (1993).

57. Copperweld Corp. v. Independence Tube Corp., 467 U.S. 752, 767 (1984).

58. Id. at 758.

59. See id. at 767­68.

60. Id. at 767 n.14 (quoting Brunswick Corp. v. Pueblo Bowl-O-Mat, Inc., 429 U.S. 477, 488 (1977) (quoting Brown Shoe Co. v. United States, 370 U.S. 294, 320 (1962))) (emphasis in original).

61. Verizon Commc’ns Inc. v. Law Offices of Curtis V. Trinko, LLP, 540 U.S. 398, 409 (2004).

62. 472 U.S. 585, 606, 610 (1985).

63. Id. at 605; see also id. at 605 n.32 (“‘[E]xclusionary’ comprehends at the most behavior that not only (1) tends to impair the opportunities of rivals, but also (2) either does not further competition on the merits or does so in an unnecessarily restrictive way.” (quoting Areeda & Turner, supra note 13, ¶ 626b, at 78)). The Court found that the evidence supported the jury’s finding that “consumers were adversely affected by the elimination” of the four-area ski pass. 472 U.S. at 606.

64. 509 U.S. 209, 225 (1993).

65. Id. at 224.

66. 525 U.S. 128, 139 (1998). While the Court focused its analysis on the section 1 claim, it stated that the section 2 claim in the case could not survive unless the challenged conduct harmed the competitive process. Id. at 139­40.

67. Id. at 136 (emphasis in original).

68. Id. at 135.

69. Section of Antitrust Law, supra note 2, at 241; see also United States v. Microsoft Corp., 253 F.3d 34, 58 (D.C. Cir. 2001) (en banc) (per curiam) (“Whether any particular act of a monopolist is exclusionary, rather than merely a form of vigorous competition, can be difficult to discern: the means of illicit exclusion, like the means of legitimate competition, are myriad. The challenge for an antitrust court lies in stating a general rule for distinguishing between exclusionary acts, which reduce social welfare, and competitive acts, which increase it.”); Antitrust Modernization Comm’n, Report and Recommendations 81 (2007), available at http://govinfo.library.unt.edu/amc/report_recommendation/amc_final_report.pdf (“How to evaluate single-firm conduct under Section 2 poses among the most difficult questions in antitrust law.”); Sherman Act Section 2 Joint Hearing: Loyalty Discounts Session Hr’g Tr. 110, Nov. 29, 2006 (Muris) (stating that “the scope and meaning of exclusionary behavior remains . . . very poorly defined”); July 18 Hr’g Tr., supra note 49, at 21 (Pitofsky) (identifying “the definition of exclusion under Section 2 . . . as about the toughest issue[] that an antitrust lawyer is required to face today”); June 20 Hr’g Tr., supra note 29, at 12 (Majoras) (“[I]t is difficult to distinguish between aggressive procompetitive unilateral conduct and anticompetitive unilateral conduct.”); Susan A. Creighton et al., Cheap Exclusion, 72 Antitrust L.J. 975, 978 (2005) (“Much of the ‘long, and often sorry, history of monopolization in the courts’ has been devoted to attempting to provide an answer to the question at the center of the Supreme Court’s formulation–that is, when is monopolizing conduct ‘anticompetitive.'” (footnote omitted)); Timothy J. Muris, The FTC and the Law of Monopolization, 67 Antitrust L.J. 693, 695 (2000) (“Much of the monopolization case law struggles with the question of when conduct is, or is not, exclusionary.”); Mark S. Popofsky, Defining Exclusionary Conduct: Section 2, the Rule of Reason, and the Unifying Principle Underlying Antitrust Rules, 73 Antitrust L.J. 435, 438 (2006) (“Over a century since the Sherman Act’s passage, and some forty years since the Supreme Court held that Section 2 condemns the ‘willful’ acquisition or maintenance of monopoly power, great uncertainty persists as to the test for liability under Section 2 of the Sherman Act.” (footnote omitted)).

70. Frank H. Easterbrook, When Is It Worthwhile to Use Courts to Search for Exclusionary Conduct?, 2003 Colum. Bus. L. Rev. 345, 345.

71. June 20 Hr’g Tr., supra note 29, at 17 (Majoras); see also Sept. 26 Hr’g Tr., supra note 29, at 20 (Froeb) (“[M]echanisms with opposing effects usually appear in a single kind of behavior.”); June 20 Hr’g Tr., supra note 29, at 29 (Barnett) (“The difficulty lies in cases . . . that have the potential for both beneficial cost reductions, innovation, development, integration, and at the same time potentially anticompetitive exclusion.”); A. Douglas Melamed, Exclusionary Conduct Under the Antitrust Laws: Balancing, Sacrifice, and Refusals to Deal, 20 Berkeley Tech. L.J. 1247, 1249 (2005) (“In the vast majority of cases, exclusion is the result of conduct that has both efficiency properties and the tendency to exclude rivals.”).

72. See generally Benjamin Klein, Exclusive Dealing as Competition for Distribution “On the Merits,” 12 Geo. Mason L. Rev. 119 (2003); infra Chapter 8, Part III.

73. Spectrum Sports, Inc. v. McQuillan, 506 U.S. 447, 459 (1993).

74. United States v. Grinnell Corp., 384 U.S. 563, 570 (1966).

75. Brooke Group Ltd. v. Brown & Williamson Tobacco Corp., 509 U.S. 209, 223 (1993).

76. As commentators note, for example, the Grinnell standard provides little concrete guidance, either to the lower courts or to businesses attempting to conform their conduct to the requirements of section 2, because virtually all conduct–both “good” and “bad”–is undertaken “willfully.” See, e.g., Section of Antitrust Law, supra note 2, at 242 (“Courts have not been able to agree, however, on any general standard beyond the highly abstract Grinnell language, which has been criticized as not helpful in deciding concrete cases.”); Einer Elhauge, Defining Better Monopolization Standards, 56 Stan. L. Rev. 253, 261 (2003) (noting that the Grinnell standard is difficult to apply because “[i]t seems obvious that often firms willfully acquire or maintain monopoly power precisely through business acumen or developing a superior product” and it is difficult to conceive “of cases where a firm really has a monopoly thrust upon it without the aid of any willful conduct”).

77. Carstensen, supra note 49, at 321.

78. Gavil, supra note 48, at 5.

79. Id. at 39.

80. See Verizon Commc’ns Inc. v. Law Offices of Curtis V. Trinko, LLP, 540 U.S. 398, 407­08 (2004).

81. See, e.g., Jan. 30 Hr’g Tr., supra note 50, at 36 (Heiner) (“[T]here have been cases . . . where decisions were made not to include particular features that would have been valuable to consumers based at least in part on antitrust advice.”); id. at 95 (Hartogs) (identifying a risk that a lack of clear rules on loyalty discounts and bundled pricing may cause firms not “to always choose what may be the most price friendly, consumer friendly result”); id. at 96 (Skitol) (“There are lots of situations I find where a client has in mind doing X, Y, Z with its consumables, which would be of significant consumer value, would enhance the product, and it looks great. But because of Kodak and all of the law that’s built up around it, this is problematic . . . .”).

82. See Bus. Elecs. Corp. v. Sharp Elecs. Corp., 485 U.S. 717, 728 (1988) (expressing concern regarding a rule that likely would cause manufacturers “to forgo legitimate and competitively useful conduct rather than risk treble damages and perhaps even criminal penalties”); Roundtable Discussion: Antitrust and the Roberts Court, Antitrust, Fall 2007, at 8, 11 (roundtable participant stating that “the Court continues to endorse arguments made by the government and by defendants that treble-damages over-incentivize antitrust cases”). See generally Trinko, 540 U.S. at 414 (“The cost of false positives counsels against an undue expansion of § 2 liability.”); Spectrum Sports, Inc. v. McQuillan, 506 U.S. 447, 456 (1993); id. at 458 (stating that “this Court and other courts have been careful to avoid constructions of § 2 which might chill competition, rather than foster it”); Matsushita Elec. Indus. Co. v. Zenith Radio Corp., 475 U.S. 574, 594 (1986) (stating that mistaken inferences in predatory-pricing cases “are especially costly because they chill the very conduct the antitrust laws are designed to protect”); Copperweld Corp. v. Independence Tube Corp., 467 U.S. 752, 767­68 (1984) (noting that scrutiny of single firms under the Sherman Act is appropriate only when they pose a danger of monopolization, an approach that “reduces the risk that the antitrust laws will dampen the competitive zeal of a single aggressive [competitor]”); William E. Kovacic, The Intellectual DNA of Modern U.S. Competition Law for Dominant Firm Conduct: The Chicago/Harvard Double Helix, 2007 Colum. Bus. L. Rev. 1, 21 (noting the “wariness of rules that might discourage dominant firms” from “strategies that generally serve to improve consumer welfare” resulting from a “fear that overly restrictive rules will induce a harmful passivity”).

83. See, e.g., Sherman Act Section 2 Joint Hearing: Section 2 Policy Issues Hr’g Tr. 45, May 1, 2007 [hereinafter May 1 Hr’g Tr.] (Willig); id. at 46 (Jacobson); Feb. 13 Hr’g Tr., supra note 50, at 168 (Wark) (“Given the punitive nature of the antitrust laws and the inevitability of private class action litigation, including the prospect of treble damages, defending ourselves in that situation, irrespective of the courage of our convictions, is high-stakes poker indeed.”). Moreover, competitors have incentives to use the antitrust laws to impede their rivals. See Sherman Act Section 2 Joint Hearing: Misleading and Deceptive Conduct Session Hr’g Tr. 25­28, Dec. 6, 2006 (McAfee) (contending that, among other reasons, private parties bring antitrust claims to “extort[] funds from a successful rival,” “chang[e] the terms of a contract,” “punish noncooperative behavior,” “respond[] to an existing lawsuit,” “prevent[] a hostile takeover,” and prevent entry); 2 Areeda et al., supra note 27, ¶ 348a, at 387 (2d ed. 2000) (cautioning that “a competitor opposes efficient, aggressive, and legitimate competition by its rivals [and therefore] has an incentive to use an antitrust suit to delay their operations or to induce them to moderate their competition”).

84. Barry Wright Corp. v. ITT Grinnell Corp., 724 F.2d 227, 234 (1st Cir. 1983) (Breyer, J.); see also Kovacic, supra note 82, at 36 (noting that both the Chicago and Harvard schools have insisted “that courts and enforcement agencies pay close attention to considerations of institutional design and institutional capacity in formulating and applying antitrust rules”).

85. Barry Wright, 724 F.2d at 234.

86. See, e.g., Posner, supra note 46, at ix (observing that “[a]lmost everyone professionally involved in antitrust today” agrees that “the design of antitrust rules should take into account the costs and benefits of individual assessment of challenged practices”); Gavil, supra note 48, at 66 (“It is rare today in cases where fundamental questions are raised about the ‘right standard’ that the parties and courts do not assess the[] issues” raised by decision theory.).

87. See C. Frederick Beckner III & Steven C. Salop, Decision Theory and Antitrust Rules, 67 Antitrust L.J. 41, 41­42 (1999) (defining decision theory); Isaac Ehrlich & Richard A. Posner, An Economic Analysis of Legal Rulemaking, 3 J. Legal Stud. 257, 272 (1974) (applying a decision-theoretic approach to legal rulemaking generally).

88. See Ken Heyer, A World of Uncertainty: Economics and the Globalization of Antitrust, 72 Antitrust L.J. 375, 381 (2005).

89. See Feb. 13 Hr’g Tr., supra note 50, at 170 (Wark) (in-house counsel reporting that his client had altered its conduct “based not on what we thought was illegal, but on what we feared others might argue is illegal” and that “in these circumstances competition has likely been compromised”); June 20 Hr’g Tr., supra note 29, at 55 (Carlton) (“[T]he biggest effect of any antitrust policy is likely to be, not on litigants in litigated cases, but rather, on firms that are not involved in litigation at all but are forced to change their business behavior in contemplation of legal rules.”); Dennis W. Carlton, Does Antitrust Need to Be Modernized?, J. Econ. Persp., Summer 2007, at 155, 159­60 (“[T]he cost of errors must include not only the cost of mistakes on the firms involved in a particular case, but also the effect of setting a legal precedent that will cause other firms to adjust their behavior inefficiently.”); cf. May 1 Hr’g Tr., supra note 83, at 86 (Jacobson) (stating that the “problem” of overdeterrence “is larger in the eyes of the enforcement community than it is in the real world.”).

90. See, e.g., Gavil, supra note 48, at 5 (expressing concern that lax section 2 standards may “lead to ‘false negatives’ and under-deterrence, with uncertain, but very likely substantial adverse consequences for . . . nascent competition”); William Kolasky, Reinvigorating Antitrust Enforcement in the United States: A Proposal, Antitrust, Spring 2008, at 85, 86 (stating that “the risk of false positives is now much less serious than it was, thanks in large part to the Supreme Court’s rulings over the last fifteen years,” and that “if anything, we are now in greater danger of false negatives”).

91. See Feb. 13 Hr’g Tr., supra note 50, at 47 (Stern) (“It’s important to help avoid inadvertent violations and disputes and investigations that end up wasting company time and resources as well as the time and resources of the agencies.”); id. at 163 (Wark) (in-house counsel commenting that “it diverts a tremendous amount of management attention and company resources” to defend an antitrust lawsuit); Ehrlich & Posner, supra note 87, at 270.

92. See Kovacic, supra note 82, at 36 (“Chicago School and Harvard School commentators tend to share the view that the social costs of enforcing antitrust rules involving dominant firm conduct too aggressively exceed the costs of enforcing them too weakly.”); Sherman Act Section 2 Joint Hearing: Conduct as Related to Competition Hr’g Tr. 23, May 8, 2007 (Rule) (stating that “we as a society, given the way we are organized, should be very concerned about the adverse economic effects, the false positives”).

93. Although the Supreme Court has overturned several long-standing per se rules, see, e.g., Leegin Creative Leather Prods., Inc. v. PSKS, Inc., 127 S. Ct. 2705 (2007) (overturning the per se rule against minimum resale price maintenance), it did so only after decades of criticism.

94. Frank H. Easterbrook, The Limits of Antitrust, 63 Tex. L. Rev. 1, 2 (1984); see also Thomas C. Arthur, The Costly Quest for Perfect Competition: Kodak and Nonstructural Market Power, 69 N.Y.U. L. Rev. 1, 18 (1994) (“The principle of stare decisis makes obsolete doctrines hard to overrule, even after their economic underpinnings have been discredited. This has been especially true in antitrust.”). But see May 1 Hr’g Tr., supra note 83, at 89 (Jacobson) (maintaining that false positives are more ephemeral than commonly suggested); id. (Krattenmaker) (same).

95. Easterbrook, supra note 94, at 2­3.

96. See, e.g., May 1 Hr’g Tr., supra note 83, at 34­35 (Jacobson) (arguing that monopoly may prove enduring absent effective antitrust intervention); Gavil, supra note 48, at 39­41 (same).

97. See, e.g., Cont’l T.V., Inc. v. GTE Sylvania, Inc., 433 U.S. 36, 50 n.16 (1977) (explaining that per se rules “minimize the burdens on litigants and the judicial system”).

98. See NYNEX Corp. v. Discon, Inc., 525 U.S. 128, 133 (1998) (“[C]ertain kinds of agreements will so often prove so harmful to competition and so rarely prove justified that the antitrust laws do not require proof that an agreement of that kind is, in fact, anticompetitive in the particular circumstances.”); State Oil Co. v. Khan, 522 U.S. 3, 10 (1997) (Certain “types of restraints . . . have such predictable and pernicious anticompetitive effects, and such limited potential for procompetitive benefit, that they are deemed unlawful per se.”).

99. As then-Judge Breyer explained, such rules conceivably may shelter some anticompetitive conduct, but they avoid “authoriz[ing] a search for a particular type of undesirable . . . behavior [that may] end up . . . discouraging legitimate . . . competition.” Barry Wright Corp. v. ITT Grinnell Corp., 724 F.2d 227, 234 (1st Cir. 1983).

100. 475 U.S. 574 (1986).

101. 509 U.S. 209, 222, 224 (1993). See generally infra Chapter 4, Part I.

102. Id. at 224.

103. Weyerhaeuser Co. v. Ross-Simmons Hardwood Lumber Co., 127 S. Ct. 1069 (2007).

104. 540 U.S. 398 (2004); see also Popofsky, supra note 69, at 452 (describing how the Supreme Court used decision theory to decide Trinko).

105. 540 U.S. at 408.

106. Id. at 414 (quoting Matsushita Elec. Indus. Co. v. Zenith Radio Corp., 475 U.S. 574, 594 (1986)).

ANTITRUST CASE FILINGS: https://www.justice.gov/atr/antitrust-case-filings-alpha

STIPULATION AND ORDER: https://www.justice.gov/atr/case-document/stipulation-and-order

Date:
Friday, October 10, 1997
Document Type:
Stipulations – Miscellaneous
UNITED STATES DISTRICT COURT FOR
THE SOUTHERN DISTRICT OF NEW YORK


UNITED STATES OF AMERICA,                  PLAINTIFF,

v.

AIG TRADING CORPORATION;
BP EXPLORATION & OIL INC.; and
CARGILL INTERNATIONAL, S.A.

DEFENDANTS.


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Civil Action No.

STIPULATION AND ORDER

WHEREAS, plaintiff, United States of America, having filed its complaint on July , 1997, and plaintiff and AIG Trading Corporation, BP Exploration & Oil, Inc. and Cargill International, S.A. (“defendants”), by their respective attorneys, having agreed to the entry of this stipulation and order without trial or adjudication of any issue of fact or law herein and without this stipulation and order constituting any evidence against or an admission by any party with respect to any such issue;

NOW, THEREFORE, before the taking of any testimony and without trial or adjudication of any issue of fact or law herein,

Plaintiff and defendants hereby agree as follows:

I.
JURISDICTION AND VENUE

This Court has jurisdiction over the subject matter of this action and over each of the parties consenting hereto. Venue is proper in the Southern District of New York.

II.
DEFINITIONS

As used in this stipulation and order:

A. “Brent contract” means a commercial transaction (i) calling for the delivery FOB at Sullom Voe, United Kingdom, of Brent blend crude oil, a crude oil produced in the North Sea, in cargo lots of 500,000 barrels (plus or minus a 5% operational tolerance at the buyer’s option) on an unspecified day in a given month forward; (ii) where the seller is obligated to give notice, by 1700 hours London time, not less than fifteen (15) days prior to the first loading day, of a three day loading range within which the buyer must take delivery; (iii) at a price fixed at the time of that contract; (iv) with payment within thirty (30) days of the bill of lading date; and (v) the contract is governed by English law, with jurisdiction over disputes in the English courts, or should any of these terms be changed or amended, any successor contract for a future purchase of Brent blend crude oil.

B. “Brent spread contract” means a commercial transaction in which there is simultaneous: (i) purchase of a Brent contract for a given month forward; and (ii) sale of a Brent contract for a different month forward.

C. “CFD” means a commercial transaction involving the purchase of an instrument (a “Contract for Differences”) the price of which is determined by the difference between: (i) the published price of a cargo of Brent blend crude oil already loaded or available to be loaded on a specified day (“dated Brent”) and; (ii) the published price of a cargo of Brent blend crude oil available to be loaded on an unspecified day of the first month forward. The “published prices” referred to are those reported presently in Platt’s Oilgram Price Report.

D. “Broker” means any person, other than a trader, who is regularly engaged in the business of providing, for remuneration, the service of locating buyers for prospective sellers, or sellers for prospective buyers, of Brent spread contracts or CFDs.

E. “Brokerage commission” means the amount of remuneration paid to a broker for arranging the purchase and sale of Brent spread contracts or CFDs by other persons.

F. “Person” means any individual, corporation, partnership, company, sole proprietorship, firm or other legal entity.

G. “Trader” means any person who, in the ordinary course of its business, purchases or sells Brent spread contracts or CFDs.

H. “Any” means one or more.

I. “Or” means and/or.

III.
APPLICABILITY

This stipulation and order applies to each defendant; to each of its executive officers, directors, successors and assigns, during the respective periods that they serve as such; and to any agents and employees assigned to purchase or sell any Brent spread contracts or CFDs or assigned to supervise the purchases and sale of such contracts.

IV.
PROHIBITED CONDUCT

Each defendant shall not, directly or indirectly:

(A) agree with any other trader unrelated to such defendant to (1) fix, lower, raise, stabilize or maintain any brokerage commission for Brent spread contracts and CFDs or (2) exchange any information for that purpose; and

(B) request or advise any other trader unrelated to such defendant to lower, raise or change any brokerage commission for Brent spread contracts and CFDs to be paid by it.

V.
LIMITING CONDITIONS

A. Notwithstanding the provisions of Section IV, any defendant shall be entitled to:

  1. Engage in any communication or other contact with any trader when such action is taken: (a) to propose, negotiate, agree to, modify, execute or cancel a purchase or sale of a Brent spread contract or CFD with such trader as counter party or co-venturer; or (b) to allocate between the defendant and such trader responsibility for payment or negotiation of brokerage commissions relating to such purchase or sale.
  2. Engage in any communication or other contact with a broker when such action is taken: (a) to propose, negotiate, agree to, modify, execute or cancel a purchase or sale of a Brent spread contract(s) or CFD(s) concerning which such broker may or will receive a brokerage commission; or (b) propose, negotiate, agree to, or modify a brokerage commission or commissions.
  3. Engage in any activity concerning the payment of a brokerage commission that is required or authorized by the constitution, bylaws, rules, regulations, resolutions or laws governing any market, whether now existing or hereafter established, which is or may become subject to the jurisdiction of either: (a) the Commodity Futures Trading Commission; or (b) any government agency or self regulatory organization whose responsibilities, pursuant to the laws of the United States of America, include authority with respect to the purchase and sale of Brent contracts, Brent spread contracts, or CFDs.
  4. Engage in any activity concerning the payment of a brokerage commission to any broker located in a foreign country that is required or authorized by the constitution, bylaws, rules, regulations, resolutions or laws governing any market, whether now existing or heretofore established, subject to the jurisdiction of either: (a) the International Petroleum Exchange or (b) any government agency or self regulatory organization whose responsibilities, pursuant to the laws of any foreign country, include authority with respect to the purchase or sale of Brent contracts, Brent spread contracts, or CFDs.
  5. Engage in any activity concerning the payment of a brokerage commission to any broker located in the United States that is required or authorized by the constitution, bylaws, rules, regulations or laws governing any market, whether now or hereafter established, subject to the jurisdiction of either (a) the International Petroleum Exchange or (b) any government agency or self-regulatory organization whose responsibilities pursuant to the laws of any foreign country include authority with respect to the purchase or sale of Brent contracts, Brent spread contracts or CFDs, provided that, if the activity is otherwise prohibited by Section IV,the plaintiff has not objected to such proposed activity within sixty (60) days following written notice to the New York Office of the Antitrust Division of the United States Department of Justice by a defendant of an intention to engage in such activity.

B. Nothing in this stipulation and order shall prohibit defendants from engaging in any activity lawful under the Foreign Trade Antitrust Improvements Act, 15 U.S.C. §6a.

C. No finding of any violation of this stipulation and order may be made based solely on parallel conduct.

VI.
COMPLIANCE PROGRAM

In order to ensure compliance with the provisions of Section IV of the stipulation and order:

(A) Each defendant shall maintain an antitrust compliance program which shall include designating, within sixty (60) days of entry of this stipulation and order, an Antitrust Compliance Officer with responsibility for implementing the antitrust compliance program and achieving full compliance with this stipulation and order. The Antitrust Compliance Officer shall, on a continuing basis, supervise the review of the current and proposed activities of his or her defendant company to ensure that it complies with this stipulation and order.

(B) The Antitrust Compliance Officer shall, on a continuing basis, be responsible for the following:

  1. Distributing, within thirty (30) days from the effective date hereof, a copy of this stipulation and order to each of the officers and employees of the defendant whose duties or responsibilities include determining, changing, proposing, approving, disapproving or implementing any brokerage commission.
  2. Distributing in a timely manner a copy of this stipulation and order to any officer or employee who succeeds to a position described in Section VI (B ) (1).
  3. Briefing annually those persons who shall then have the duties identified in Section VI (B) (1) or (2) on the meaning and requirements of this stipulation and order and of the antitrust laws, and advising them that the defendant’s legal advisors are available to confer with them regarding compliance with both the stipulation and order and the antitrust laws.
  4. Obtaining from each person who shall then have the duties identified in Section VI (1) or (2), an annual written certification that he or she: (i) has read, understands, and agrees to abide by the terms of this stipulation and order; (ii) is not aware of any violation of this stipulation and order that has not been reported to the Antitrust Compliance Officer; and (iii) has been advised and understands that his or her failure to comply with this stipulation and order may result in an enforcement action for civil or criminal contempt of court against the defendant or any other person who violates this stipulation and order.
  5. Maintaining (i) a record of all certifications received pursuant to Section VI (B) (4); (ii) a file of all documents in existence at the commencement of and related to any investigation by the Antitrust Compliance Officer of any alleged violation of this stipulation and order; and (iii) a record of all non-privileged communications generated after the commencement of any such investigation and related to any such alleged violation, which shall identify the date and place of the communication, the persons involved, the subject matter of the communication, and the results of any related investigation.
  6. If a defendant’s Antitrust Compliance Officer learns of any violations of any of the terms and conditions contained in this stipulation and order that defendant shall immediately take appropriate action to terminate or modify the activity so as to comply with this stipulation and order.

VII.
CERTIFICATION

A. Within seventy-five (75) days after the entry of this stipulation and order, each defendant shall certify to the plaintiff whether it has designated an Antitrust Compliance Officer and has distributed the stipulation and order in accordance with Section VI (B) above.

B. For five (5) years after the entry of this stipulation and order, on or before its anniversary date, each defendant shall file with the plaintiff an annual statement as to the fact and manner of its compliance with the provisions of Section VI.

VIII.
PLAINTIFF ACCESS

A. For the sole purpose of determining or securing compliance with this stipulation and order, and subject to any legally recognized privilege or work product protection, from time to time duly authorized representatives of the Department of Justice shall, upon written request of the Attorney General or of the Assistant Attorney General in charge of the Antitrust Division, and on reasonable notice to any defendant at its principal office, be permitted:

  1. Access during office hours of such defendant, which may have counsel present, to inspect and copy (or to require the defendants to produce copies of) all records, documents, and tape recordings in the possession or under the control of such defendant, and which relate to compliance with this stipulation and order; and
  2. Subject to the reasonable convenience of such defendant and without restraint or interference from the defendant, to interview officers, employees, or agents of such defendant, each of whom may have counsel present, regarding compliance with this stipulation and order.

B. Upon the written request of the Attorney General or the Assistant Attorney General in charge of the Antitrust Division made to any defendant, such defendant shall prepare and submit such written reports, under oath if requested, relating to defendant’s compliance with this stipulation and order as may be requested.

C. No information, tape recordings, or documents obtained by the means provided in Sections VI, VII, and VIII shall be divulged by plaintiff to any person other than a duly authorized representative of the Executive Branch of the United States, except in the course of legal proceedings to which the United States is a party, or for the purpose of securing compliance with this stipulation and order, or as otherwise required by law.

D. If at the time information, tape recordings, or documents are furnished by any defendant to plaintiff, such defendant represents and identifies in writing the material in any such information or documents to which a claim of protection may be asserted under Rule 26 (c) (7) of the Federal Rules of Civil Procedure and said defendant marks each page of such material, “Subject to Claims of Protection under Rule 26 (c) (7) of the Federal Rules of Civil Procedure,” then plaintiff shall give ten (10) business days notice to such defendant at its Office of General Counsel prior to divulging such material in any legal proceeding (other than a grand jury proceeding) to which that defendant is not a party.

IX.
RESCISSION BY PLAINTIFF

The parties agree that the Court may enter this stipulation and order, upon motion of any party or upon the Court’s own motion, at any time after compliance with the requirements of the Antitrust Procedures and Penalties Act, 15 U.S.C. § 16, and without further notice to any party or other proceedings, provided that the plaintiff has not notified the parties and the Court that it wishes to rescind its agreement to entry of the stipulation and order. Plaintiff may rescind its agreement to entry of the stipulation and order at any time before entry of the stipulation and order by the Court by serving notice thereof on the defendants and by filing that notice with the Court. In the event plaintiff rescinds its agreement to entry of the stipulation and order, the stipulation and order shall be of no effect whatever, and the agreement among the parties shall be without prejudice to any party in this or any other proceeding.

X.
JURISDICTION RETAINED

Jurisdiction shall be retained by the Court to enable any of the parties to this stipulation and order to apply at any time for such further orders and directions as may be necessary or appropriate for the construction or implementation of this stipulation and order, for the enforcement or modification of any of its provisions, or for punishment by contempt.

XI.
EXPIRATION OF STIPULATION AND ORDER

This stipulation and order shall expire ten (10) years from its date of entry by the Court.

FOR PLAINTIFF UNITED STATES OF AMERICA:

_______________________________
JOEL I. KLEIN (JK-3481)
Acting Assistant Attorney General_______________________________
A. DOUGLAS MELAMED (AM-4601)
Principal Deputy Assistant
Attorney General

_______________________________
REBECCA P. DICK (RD-5481)
Deputy Director of Operations

_______________________________
RALPH T. GIORDANO (RG-0114)
Chief, New York Office

_______________________________
PHILIP F. CODY (PC-3521)_______________________________
JOHN J. GREENE (JG-8281)

_______________________________
EDWARD FRIEDMAN (EF-0245)

_______________________________
JOHN W. McREYNOLDS (JM-0441)

Attorneys
U.S. Department of Justice
Antitrust Division
26 Federal Plaza, Room 3630
New York, New York 10278
(212) 264-0390

FOR DEFENDANTS:

PAUL, WEISS, RIFKIND,
WHARTON & GARRISON

BY: _____________________________
Daniel J. Beller
(DB-7312)

1285 Avenue of the Americas
New York, New York 10019-6064
Tel: (212) 373-3000

Attorneys for AIG Trading Corporation

SULLIVAN & CROMWELL

BY: ____________________________
Garrard R. Beeney
(GB-1345)

125 Broad Street
New York, New York 10004-2498
Tel: (212) 558-4000

Attorneys for BP Exploration
& Oil Inc.

HOWREY & SIMON

BY: _____________________________
Margaret H. Fitzsimmons
(MF-3327)

1299 Pennsylvania Avenue, N.W.
Washington, D.C. 20004
Tel: (202) 783-0800

Attorneys for Cargill International, S.A.


ORDER OF THE COURT

The Court having reviewed the Complaint and other filings by the United States, having found that this Court has jurisdiction over the parties to this stipulation and order, having heard and considered the respective positions of the United States and the defendants [at a hearing on _______________ ] and having concluded that entry of this stipulation and order is in the public interest, it is hereby ORDERED:

THAT the parties comply with the terms of this stipulation and order;

THAT the Complaint of the United States is dismissed with prejudice;

THAT the Court retains jurisdiction to enable any of the parties to this stipulation and order to apply to the Court at any time for such further orders and directions as may be necessary or appropriate for the construction or implementation of this stipulation and order, for the enforcement or modification of any of its provisions, or for punishment by contempt.

SO ORDERED this _____ day of _____________, 1997

_______________________________
UNITED STATES DISTRICT COURT JUDGE
Attachments:
Date:
Friday, July 16, 1999
Document Type:
Competitive Impact Statement
UNITED STATES DISTRICT COURT
FOR THE NORTHERN DISTRICT OF TEXAS
(DALLAS DIVISION)


UNITED STATES OF AMERICA, and the
STATE OF TEXAS,

Plaintiffs,

v.

AETNA INC., and
THE PRUDENTIAL INSURANCE
COMPANY OF AMERICA,

Defendants.


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Civil Action No.:3-99CV1398-H

Judge Sanders

COMPETITIVE IMPACT STATEMENT

Pursuant to Section 2(b) of the Antitrust Procedures and Penalties Act (“APPA”), 15 U.S.C. § 16(b)-(h), the United States submits this Competitive Impact Statement to assist the Court in assessing the Proposed Final Judgement submitted for entry in this civil antitrust proceeding.

I.
NATURE AND PURPOSE OF THIS PROCEEDINGThe United States filed a civil antitrust Complaint under Section 15 of the Clayton Act, 15 U.S.C. §25, on June 21, 1999, alleging that the proposed acquisition by Aetna Inc. (“Aetna”) of The Prudential Insurance Company of America’s (“Prudential”) health care business would violate Section 7 of the Clayton Act (“Section 7”), 15 U.S.C. § 18. The State of Texas, by and through its Attorney General, is co-plaintiff with the United States in this action.

The Complaint alleges that Aetna and Prudential compete head-to-head in the sale of health maintenance organization (“HMO”) and HMO-based point-of-service (“HMO-POS”) health plans in Houston and Dallas, Texas; that such competition has benefitted consumers by keeping prices low and quality high; and that the proposed acquisition would end such competition and give Aetna sufficient market power to increase prices or reduce quality in the sale of HMO and HMO-POS plans in these geographic areas. (Complaint ¶ 26.) The Complaint also alleges that the acquisition would enable Aetna to unduly depress physicians’ reimbursement rates in Houston and Dallas, resulting in a reduction of quantity or a degradation in quality of physicians’ services in these areas. (Complaint ¶ 33.)

When the Complaint was filed, the plaintiffs also filed a proposed settlement that would permit Aetna to complete its acquisition of Prudential but would require divestitures of certain assets sufficient to preserve competition in the sale of HMO and HMO-POS plans and the purchase of physicians’ services in Houston and Dallas. This settlement consists of a proposed Final Judgment, Hold Separate Stipulation and Order, and Stipulation.

The proposed Final Judgment requires Aetna to divest its interests in the Houston-area commercial HMO and HMO-POS businesses of NYLCare Health Plans of the Gulf Coast, Inc. (“NYLCare-Gulf Coast”), a previously acquired health plan serving Houston and other areas in south and central Texas, and the commercial HMO and HMO-POS businesses of NYLCare Health Plans of the Southwest, Inc. (“NYLCare-Southwest”), a previously acquired health plan serving the Dallas area. If Aetna does not complete the divestitures within the time frame established in the proposed Final Judgment, a trustee appointed by the Court will be empowered to sell NYLCare-Gulf Coast and NYLCare-Southwest. If the assets are not sold within six (6) months after the appointment of the trustee, the Court shall enter such orders as it shall deem appropriate to carry out the purpose of the trust. (Final Judgment ¶ V.A., F.)

The Hold Separate Stipulation and Order ensures that NYLCare-Gulf Coast and NYLCare-Southwest function as independent, economically viable, ongoing business concerns and that competition is maintained prior to the divestitures. It requires Aetna to take steps to immediately preserve, maintain, and operate NYLCare-Gulf Coast and NYLCare-Southwest as independent competitors with management, sales, service, underwriting, administration, and operations held entirely separate, distinct, and apart from those of Aetna. Until the plaintiffs, in their sole discretion, determine that NYLCare-Gulf Coast and NYLCare-Southwest can function as effective competitors, Aetna may not take any action to consummate the proposed acquisition of Prudential.1 (Final Judgment ¶ IV.H.)

The United States, the State of Texas, and the defendants have stipulated that the proposed Final Judgment may be entered after compliance with the APPA. Entry of the proposed Final Judgment would terminate this action, except that the Court would retain jurisdiction to construe, modify, or enforce the provisions of the proposed Final Judgment and to punish violations thereof.

II.
THE ALLEGED VIOLATIONSA. The Defendants

Aetna is a Connecticut corporation providing health and retirement benefits and financial services with its principal place of business in Hartford, Connecticut. Through its wholly owned subsidiary, Aetna U.S. Healthcare, Aetna offers an array of health insurance products, including indemnity (“fee-for-service”), preferred provider organization (“PPO”), POS, and HMO plans. Aetna also purchases physicians’ services for its health plan members, which it offers to members through Aetna’s health plans. In 1998, Aetna U.S. Healthcare reported revenues of over $14 billion and was the largest health insurance company in the country, providing health care benefits to approximately 15.8 million people in 50 states and the District of Columbia.

Prudential is a New Jersey mutual life insurance company with its principal place of business in Newark, New Jersey. Like Aetna, Prudential offers indemnity, PPO, POS, and HMO plans and also buys physicians’ services, which it offers to its enrollees through Prudential’s health plans. In 1998, Prudential HealthCare reported total revenues of approximately $7.5 billion and was the nation’s ninth largest health insurance company, serving approximately 4.9 million health insurance beneficiaries in 28 states and the District of Columbia.

B. Description of the Events Giving Rise to the Alleged Violations

Aetna and Aetna Life Insurance Company, a wholly owned subsidiary of Aetna, entered into an Asset Transfer and Acquisition Agreement (“Agreement”) dated December 9, 1998, with Prudential and PRUCO, Inc., a wholly owned subsidiary of Prudential. Under the terms of the Agreement, Aetna would acquire substantially all of Prudential’s assets related to issuing, selling, and administering group medical, dental indemnity, and managed care plans, including HMO and HMO-POS plans. The purchase price stated in the Agreement is $1 billion, consisting of $465 million in cash, $500 million in three-year promissory notes, $15 million in cash payable under a Coinsurance Agreement, and $20 million in cash to be paid under a Risk- Sharing Agreement.

C .Anticompetitive Effects of the Proposed Acquisition

1. The Sale of HMO and HMO-POS Plans

Aetna’s proposed acquisition of Prudential would be likely to substantially lessen competition in the sale of HMO and HMO-POS plans in Houston and Dallas, Texas, in violation of Section 7.

a.Product Market

Managed care companies, such as Aetna and Prudential, contract with employers and other group purchasers to provide health insurance services or to administer health care coverage to employees and other group members. There are a variety of managed care products available to employers and other group purchasers which provide health care services at an agreed-upon rate, subject to certain utilization review and management requirements. These products, which include HMO, PPO, and POS plans, have become increasingly popular options for employers, largely because of the managed care companies’ ability to obtain competitive rates from health care providers and to control utilization of health care services.

As the Complaint alleges, HMO and HMO-POS products differ from PPO or indemnity plans in terms of benefit design, cost, and other factors. (Complaint ¶ 15.) For example, HMOs provide superior preventative care benefits, but they place limits on treatment options and generally require use of a primary care physician “gatekeeper.” PPO plans, which do not require enrollees to go through a “gatekeeper” and do not emphasize preventative care, are generally more expensive than HMOs. POS plans can be based on either an HMO or PPO network and fall between HMO and PPO plans in terms of access and cost. That is, POS plans offer patients more flexibility at a higher cost relative to HMOs. In general, then, PPOs and indemnity options are more expensive, provide better benefits with respect to coverage when ill, and allow greater access to providers. In contrast, HMO and HMO-based POS options are generally less expensive, provide better benefits with respect to health maintenance or preventative care, place greater limits on treatment, and restrict access to providers. (Id.)

Not only do these plans in fact differ by cost and benefit configuration, they are perceived as different by purchasers; neither employers nor employees view PPO plans as adequate substitutes for HMO or HMO-POS plans.2 Instead, they view them as distinct products, meeting different needs and appealing to different types of enrollees. Indeed, enrollees who leave an HMO disproportionately select another HMO (or HMO-POS), not a PPO, for their next health care benefit plan. (Complaint ¶ 17.)

Moreover, analyses of the data obtained from the parties and from other plans strongly indicate that consumers — employers and employees — view HMO and HMO-POS plans as distinct from other health plans and that PPO or indemnity plans are not thought to be ready substitutes for HMO and HMO-POS plans. These analyses demonstrate that the elasticity of demand for HMO and HMO-POS plans is sufficiently low that a small but significant price increase for all HMO and HMO-POS plans would be profitable because consumers would not shift to PPO and indemnity plans in sufficient numbers to render such an increase unprofitable. Together with consistent evidence from numerous witnesses interviewed, these analyses support the conclusion that HMO and HMO-POS plans constitute the relevant product for analysis of the proposed transaction. (Complaint ¶ 18.)

b.Geographic Markets

Virtually all managed care companies establish provider networks in the areas where employees work and live, and they compete on the basis of these local provider networks. The relevant geographic markets in which HMO and HMO-POS plans compete are thus generally no larger than the local areas within which HMO and HMO-POS enrollees demand access to poviders. More specifically, a small but significant increase in the price of HMO and HMO- POS plans would not cause a sufficient number of customers to switch to health plans outside of these regions to make such a price increase unprofitable. For this reason, the Department’s analysis focused on MSAs in and around Houston and Dallas as the relevant geographic markets. (Complaint ¶ 20.)c.Competitive Effects Aetna and Prudential are among each other’s principal competitors in the sale of HMO and HMO-POS plans in Houston and Dallas, and employers currently view them as close substitutes based on product design and quality. Maintaining Prudential as a competitor to Aetna in Houston and Dallas has become particularly important since Aetna’s 1998 acquisition of NYLCare, a transaction that propelled Aetna’s HMO and HMO-POS market share from 13% to 44% in Houston and from 11% to 26% in Dallas. (Complaint ¶ 22.) The proposed acquisition of Prudential would further enhance Aetna’s position by eliminating competition between the two companies, giving Aetna market shares of 63% in Houston and 42% in Dallas.3 (Id.)

As the Complaint alleges, potential or current competitors will not be able to constrain Aetna’s exercise of its post-merger market power in the defined geographic markets. (Complaint ¶ 25.) Effective new entry for a HMO or HMO-POS plan in Houston or Dallas typically takes two to three years and costs approximately $50 million.4 (Complaint ¶ 23.) In such an environment, de novo entry is unlikely to defeat a price increase over the short term. (Id.) Furthermore, companies currently offering PPO or indemnity plans are unlikely to shift their resources to provide HMO or HMO-POS plans in Houston or Dallas in the event of a small but significant price increase. A number of managed care providers have stated during interviews that such a shift would be difficult, expensive, and time consuming, and that they would not enter the HMO or HMO-POS markets even if Aetna were to raise its prices a “small but significant amount.” (Merger Guidelines ¶ 1.11.) Finally, managed care companies that presently offer HMO or HMO-POS plans in Houston and Dallas are unlikely to be able to expand or reposition themselves sufficiently to restrain anticompetitive behavior by Aetna in either area following the transaction. (Complaint ¶ 24.) Not only would these companies face some of the costs and difficulties of a new entrant, they would be unable to contend successfully with Aetna’s advantages in national reputation, quality accreditation, product array, and provider network. (Id.) It is therefore unlikely that either new entry or expansion by competitors could counteract a post-merger price increase. (Complaint ¶ 25.)

For all of these reasons, the proposed transaction would enable the merged entity to increase prices or reduce the quality of HMO and HMO-POS plans available to consumers in these areas, in violation of Section 7.

2.The Purchase of Physicians’ Services

As alleged in the Complaint, Aetna’s acquisition of Prudential will also consolidate its purchasing power over physicians’ services in Houston and Dallas, enabling the merged entity to unduly reduce the rates paid for those services. 5

a.Product Market

Physicians’ services are those medical services provided and sold by physicians, and the only purchasers are individual patients or the commercial and government health insurers that purchase their services on behalf of individual patients. (Complaint ¶ 27.) As a result, physicians cannot seek other purchasers in the event of a small but significant decrease in the prices paid by these buyers. (Id.) Nor will such a price decrease cause physicians to stop providing their services or shift towards other activities in numbers sufficient to make such a price reduction unprofitable. (Id.) Physicians’ services thus constitute the relevant product market within which to assess the likely effect of Aetna’s acquisition of Prudential. (Id.)

b.Geographic Markets

The geographic markets for the purchase and sale of physicians’ services are localized. In Houston and Dallas, as elsewhere, patients seeking medical care generally prefer to have access to treatment close to where they work or live. As a result, commercial and government health insurers — the primary purchasers of physicians’ services — seek to have in their provider networks physicians whose offices are convenient to where their enrollees work or live. (Complaint ¶ 19.) Consequently, physicians could not shift their services towards purchasers outside of these areas in numbers sufficient to make a price reduction unprofitable in the event of a small but significant decrease in the prices paid to physicians practicing in Houston or Dallas.

Furthermore, an established physician who has invested time and expense in building a practice in Houston or Dallas (or any other locale) would incur considerable costs in moving his or her practice to a new geographic area, including the substantial costs of building new relationships with hospitals, other physicians, employees, and patients in the new area. (Complaint ¶ 28.) For these reasons, a small but significant decrease in the prices paid to physicians practicing in Houston or Dallas would not cause physicians to relocate their practices in numbers sufficient to make such a price reduction unprofitable. (Complaint ¶ 29.) For all of these reasons, the MSAs in and around Houston and Dallas constitute the relevant geographic markets. (Id.; Merger Guidelines ¶ 1.21.)

c.Competitive Effects

In Houston and Dallas, as elsewhere, the contract terms a physician can obtain from a managed care company such as Aetna or Prudential depend on the physician’s ability to terminate, or to credibly threaten to terminate, his or her relationship if the company demands unfavorable contract terms. (Complaint ¶ 30.) Since physicians’ services, unlike certain tangible products, cannot be stored until the physician finds a more acceptable buyer, failing to replace lost business expeditiously imposes an irrevocable loss of revenue upon a physician. Consequently, a physician’s ability to terminate, or credibly threaten to terminate, a provider relationship depends on his or her ability to make up that lost business promptly. (Id.)

Physicians, however, generally have only a limited ability to encourage patients to switch health care plans or providers. (Complaint ¶ 31.) To retain a patient after terminating a plan requires the physician to convince the patient either to switch to another employer-sponsored plan in which the physician participates (which might not be an option) or to pay considerably higher out-of-pocket costs, either in the form of increased copayments for use of an out-of-network physician (if allowed) or by absorbing the total cost of the physician’s services as unreimbursed medical expenses. As a result, a physician who discontinues his or her relationship with Aetna could expect to lose a significant share of his or her Aetna patients.

A physician’s ability to replace, in a timely manner, such lost business is significantly diminished when a large number of patients need to be replaced. (Complaint ¶ 32.) Because of Aetna’s “all products clause” — which requires a physician to participate in all of Aetna’s health plans if he or she participates in any Aetna plan — a physician would lose patients from all Aetna plans if he or she rejects the rates or other terms of any one Aetna plan. Thus, the cost of replacing Aetna patients will be greater when Aetna plans collectively account for a larger share of a physician’s total revenue.

Furthermore, the ability to replace a given number of Aetna patients is diminished when a physician’s non-Aetna sources of patients are more limited. Consequently, the cost of replacing Aetna patients will be greater the larger Aetna’s share of all patients in a locality.

Aetna’s proposed acquisition of Prudential, following its recent acquisition of NYLCare, will give it control over both a large share of the revenue of a substantial number of physicians in Houston and Dallas and a large share of all patients in those areas. (Complaint ¶ 33.) In light of the limited ability of physicians to encourage patient switching, a significantly larger number of physicians in Houston and Dallas would be unable to reject Aetna’s demands for more adverse contract terms if Aetna were allowed to acquire Prudential. (Id.) The proposed acquisition thus would give Aetna the ability to unduly depress physician reimbursement rates in Houston and Dallas, likely leading to a reduction in quantity or degradation in the quality of physicians’ services. (Id.see also Merger Guidelines ¶ 0.1.)

III.
EXPLANATION OF THE PROPOSED FINAL JUDGMENT
The proposed Final Judgment orders and directs Aetna to divest its interests in the Houston operations of NYLCare-Gulf Coast and the Dallas operations of NYLCare-Southwest, consisting of, among other assets, approximately 260,000 and 167,000 commercially insured HMO and HMO-POS enrollees in Houston and Dallas, respectively.6 (See Final Judgment ¶ II.E. and F.)

The provisions of the proposed Final Judgment are designed to eliminate the two anticompetitive effects of the proposed acquisition. First, the divestitures will preserve competition and protect consumers from higher prices for HMO and HMO-POS plans by establishing a new, independent, and economically viable competitor — or by significantly strengthening the existing competitors — in the development, marketing, and sale of HMO and HMO-POS plans in the Houston and Dallas areas. Second, the divestitures will prevent the consolidation of purchasing power over physicians’ services in Houston and Dallas and thereby deny Aetna the ability to unduly depress physician reimbursement rates.

In order to meet these two objectives, the proposed Final Judgment requires that Aetna promptly make NYLCare-Gulf Coast and NYLCare-Southwest available for purchase. (Final Judgment ¶ IV.D.) Aetna must give all prospective purchasers reasonable access to all NYLCare- Gulf Coast’s and NYLCare-Southwest’s personnel, physical facilities, and any and all financial, operational, or other documents and information customarily provided as part of a due diligence process. (Final Judgment ¶ IV.E.) At the same time, Aetna must immediately cease all actions directed at the integration of NYLCare-Gulf Coast and NYLCare-Southwest into Aetna and must take all steps necessary to ensure that NYLCare-Gulf Coast and NYLCare-Southwest are maintained and operated as independent, on-going, economically viable, and active competitors. (Final Judgment ¶ IV. F. and G.) Such steps must include the appointment of experienced senior management to run NYLCare-Gulf Coast and NYLCare-Southwest until the divestitures required by the Final Judgement have been accomplished, as well as the creation of a separate and independent sales organization, provider relations organization, patient management/quality management organization, commercial operations organization, network operations organization, and underwriting organization. (Final Judgment ¶ IV.G.1-7.) To maintain the viability of the NYLCare entities, Aetna is also required to provide certain support services (i.e., legal, financial, actuarial, software, and computer operations support) to NYLCare-Gulf Coast and NYLCare- Southwest until the divestitures are completed. (Final Judgment ¶ IV.G.8.)

The proposed Final Judgment prohibits Aetna from taking any action to consummate the proposed acquisition until such time as plaintiffs, in their sole discretion, are satisfied that NYLCare-Gulf Coast and NYLCare-Southwest are independent and viable competitors and that Aetna has complied with the terms of the Hold Separate Stipulation and Order or until the divestitures required by this Final Judgement are completed. (Final Judgment ¶ IV.H.) The divestitures must be accomplished by selling or conveying NYLCare-Gulf Coast and NYLCare- Southwest to a purchaser(s) in such a way as to satisfy the plaintiffs, in their sole discretion, that the entities conveyed can and will be used by the purchaser(s) as part of a viable, ongoing business engaged in the sale of HMO and HMO-POS plans in Houston and Dallas. (Final Judgment ¶ IV.I.) The divestitures may be made to one or more purchasers provided that in each instance it is demonstrated, to the sole satisfaction of the plaintiffs, that the acquirer(s) will remain viable competitors. (Id.) The divestitures must be made to a purchaser(s) which is shown, to the plaintiffs’ sole satisfaction, to have

  1. the capability and intent of competing effectively in the sale of HMO and HMO-POS plans in Houston and Dallas,
  2. the managerial, operational, and financial capability to compete effectively in the sale of HMO and HMO-POS plans in Houston and Dallas, and
  3. no limitation, through any agreement with Aetna or otherwise, in its ability to compete effectively in the sale of HMO and HMO-POS plans in Houston and Dallas. (Id.)

Aetna must file all required applications for regulatory approval of the divestitures within one-hundred twenty (120) calendar days after the date on which the proposed Final Judgment was filed (i.e., June 21, 1999) and must complete the divestitures within five (5) business days after it receives all necessary regulatory approvals, or five (5) business days after notice of the entry of this Final Judgment by the Court, whichever is later. (Final Judgment ¶ IV.B.) The plaintiffs may extend the time period for the divestitures by no more than sixty (60) calendar days and may, in their sole discretion, grant any further time extension needed by Aetna to obtain regulatory approval of the divestitures. (Final Judgment ¶ IV.C.)If Aetna cannot accomplish these divestitures within the above-described period, the proposed Final Judgment provides that, upon application by the plaintiffs, the Court will appoint a trustee to effect the divestitures. (Final Judgment ¶ V.A.) After the trustee’s appointment becomes effective, the trustee will file monthly reports with the parties and the Court, setting forth the trustee’s efforts to accomplish the divestiture. (Final Judgment ¶ V.E.) If the trustee has not accomplished such divestitures within six (6) months after its appointment, the trustee and the parties will make recommendations to the Court, which shall enter such orders as it deems appropriate to carry out the purpose of the trust, including, if necessary, extending the trust and the term of the trustee’s appointment by a period requested by the plaintiffs. (Final Judgment ¶ V.F.)

The proposed Final Judgment also requires Aetna to deliver affidavits to plaintiffs as to the fact and manner of its compliance with the Final Judgment within twenty-five (25) calendar days of the Court’s June 21, 1999 entry of the Hold Separate Order and Stipulation, and every thirty (30) calendar days thereafter, until the divestitures have been completed. (Final Judgment ¶ VII.A.) Aetna must also submit, within twenty-five (25) calendar days of the Court’s entry of the Hold Separate Order and Stipulation, an affidavit that describes in detail all actions Aetna has taken and all steps Aetna has implemented on an on-going basis to preserve NYLCare-Gulf Coast and NYLCare-Southwest, describing Aetna’s efforts to maintain and operate NYLCare-Gulf Coast and NYLCare-Southwest as active competitors, and the plans and timetable for Aetna’s integration of Prudential’s health care assets. (Final Judgment ¶ VII.B.)

The relief sought has been tailored to safeguard Houston and Dallas consumers from an increase in price or a reduction in quality of HMO and HMO-POS products. The relief sought also ensures that physicians in these markets will be protected from an undue depression of reimbursement rates, which could have led to a reduction in the quantity or a degradation in the quality of physicians’ services.

IV.
REMEDIES AVAILABLE TO POTENTIAL PRIVATE LITIGANTS
Section 4 of the Clayton Act (15 U.S.C. § 15) provides that any person who has been injured as a result of conduct prohibited by the antitrust laws may bring suit in federal court to recover three times the damages the person has suffered, as well as costs and reasonable attorney’s fees. Entry of the proposed Final Judgment will neither impair nor assist the bringing of any private antitrust damage action. Under the provisions of Section 5(a) of the Clayton Act (15 U.S.C. § 16(a)), entry of the proposed Final Judgment has no primafacie effect in any subsequent private lawsuit that may be brought against Aetna or Prudential.

V.
PROCEDURES AVAILABLE FOR MODIFICATION OF
THE PROPOSED FINAL JUDGMENT

The parties have stipulated that the proposed Final Judgment may be entered by the Court after compliance with the provisions of the APPA, provided that the plaintiffs have not withdrawn their consent. The APPA conditions entry upon the Court’s determination that the proposed Final Judgment is in the public interest.

The APPA provides a period of at least sixty (60) days preceding the effective date of the proposed Final Judgment within which any person may submit to the United States written comments regarding the proposed Final Judgment. Any person should comment within sixty (60) days of the date this Competitive Impact Statement is published in the Federal Register. The United States will evaluate and respond to the comments. All comments will be given due consideration by the Department of Justice, which remains free to withdraw its consent to the proposed Final Judgment at any time prior to entry. The comments and the response of the United States will be filed with the Court and published in the Federal Register.

Written comments should be submitted to:

Gail Kursh
Chief, Health Care Task Force
Antitrust Division
U.S. Department of Justice
325 Seventh St., N.W., Suite 400
Washington, D.C. 20530

The proposed Final Judgment provides that the Court will retain jurisdiction over this action and that the parties may apply to the Court for any order necessary or appropriate for the modification, interpretation, or enforcement of the Final Judgment.

VI.
ALTERNATIVES TO THE PROPOSED FINAL JUDGMENT
The Department considered, as an alternative to the proposed Final Judgment, a full trial on the merits of the Complaint against the defendants. The Department is satisfied, however, that the divestitures of the assets and other relief contained in the proposed Final Judgment will preserve viable competition in the sale of HMO and HMO-POS products and in the purchase of physicians’ services in Houston and Dallas, Texas that otherwise would be affected adversely by the acquisition. Thus, the proposed Final Judgment would achieve the relief the Department would have obtained through litigation, but avoids the time, expense, and uncertainty of a full trial on the merits of the Complaint.

VII.
STANDARD OF REVIEW UNDER THE APPA FOR PROPOSED FINAL JUDGMENT
The APPA requires that proposed consent judgments in antitrust cases brought by the United States be subject to a sixty (60) day comment period, after which the Court shall determine whether entry of the proposed Final Judgment “is in the public interest.” In making that determination, the Court may consider:

  1. the competitive impact of such judgment, including termination of alleged violations, provisions for enforcement and modification, duration of relief sought, anticipated effects of alternative remedies actually considered, and any other considerations bearing upon the adequacy of such judgment; [and]
  2. the impact of entry of such judgment upon the public generally and individuals alleging specific injury from the violations set forth in the complaint including consideration of the public benefit, if any, to be derived from a determination of the issues at trial.

15 U.S.C. § 16(e).

As the United States Court of Appeals for the District of Columbia Circuit has held, this statute permits a court to consider, among other things, the relationship between the remedy secured and the specific allegations set forth in the plaintiff’s Complaint, whether the decree is sufficiently clear, whether enforcement mechanisms are sufficient, and whether the decree may positively harm third parties. SeeUnited States v. Microsoft Corp., 56 F.3d 1448, 1461-62 (D.C. Cir. 1995). In conducting this inquiry, “[t]he Court is nowhere compelled to go to trial or to engage in extended proceedings which might have the effect of vitiating the benefits of prompt and less costly settlement through the consent decree process.”7 Rather,

[a]bsent a showing of corrupt failure of the government to discharge its duty, the Court, in making its public interest finding, should . . . carefully consider the explanations of the government in the competitive impact statement and its responses to comments in order to determine whether those explanations are reasonable under the circumstances.

United States v. Mid-America Dairymen, Inc., 1977-1 Trade Cas. ¶ 61,508 at 71,980 (W.D. Mo. 1977).

Accordingly, with respect to the adequacy of the relief secured by the decree, a court may not “engage in an unrestricted evaluation of what relief would best serve the public.” United States v. BNS, Inc., 858 F.2d 456, 462 (9th Cir. 1988) (citing United States v. Bechtel Corp., 648 F.2d 660, 666 (9th Cir. 1981)); see alsoMicrosoft, 56 F.3d at 1460-62. The law requires that

the balancing of competing social and political interests affected by a proposed antitrust consent decree must be left, in the first instance, to the discretion of the Attorney General. The court’s role in protecting the public interest is one of insuring that the government has not breached its duty to the public in consenting to the decree. The court is required to determine not whether a particular decree is the one that will best serve society, but whether the settlement is “within the reaches of the public interest.” More elaborate requirements might undermine the effectiveness of antitrust enforcement by consent decree.8

A proposed Final Judgment, therefore, need not eliminate every anticompetitive effect of a particular practice, nor guarantee free competition in the future. Court approval of a final judgment requires a standard more flexible and less strict than the standard required for a finding of liability: “[A] proposed decree must be approved even if it falls short of the remedy the court would impose on its own, as long as it falls within the range of acceptability or is ‘within the reaches of public interest.’ “9

The proposed Final Judgment here offers strong and effective relief that fully addresses the competitive harm posed by the proposed transaction.

VIII.
DETERMINATIVE DOCUMENTS

There are no determinative materials or documents of the type described in Section 2(b) of the APPA, 15 U.S.C. § 16(b), that were considered by the United States in formulating the proposed Final Judgment. Consequently, none are filed herewith.
Dated:July 15, 1999

Respectfully submitted,

___________/s/__________
PAUL J. O’DONNELL
JOHN B. ARNETT, SR.
STEVEN BRODSKY
DEBORAH A. BROWN
CLAUDIA H. DULMAGE
DIONNE C. LOMAX
FREDERICK S. YOUNG
Attorneys
U.S. Department of Justice
Antitrust Division
Health Care Task Force
325 Seventh St. N.W., Suite 400
Washington, D.C. 20530
Tel: (202) 616-5933
Facsimile: (202) 514- 1517


 

FOOTNOTES

1 In the event plaintiffs are unable to agree on a course of action within seven (7) days, the United States may, in its sole discretion, act alone (or decline to act) with respect to the relevant course of action. (Final Judgment ¶ XII.)
2 Other health plans, along with many brokers and consultants, agree, noting the difference in networks, benefits, regulatory requirements, administrative systems, medical management requirements, and cost of HMO and HMO-based POS plans as opposed to PPO plans and indemnity coverage. Indeed, Aetna’s and Prudential’s own marketing materials strongly suggest that they view them as different products as well.

3 The Department looked carefully at the various geographic markets around the country where Aetna and Prudential compete with each other. In most cases, it determined that Aetna’s share of the HMO and HMO-POS market following the transaction did not raise competitive concerns. Depending on the MSA, this was because Prudential was not a significant competitor in the area and the acquisition would add little, if anything, to Aetna’s market power, because Aetna itself was too insignificant a competitor to warrant concern, or because there were significant remaining competitors such that the acquisition would not likely harm competition. In contrast, the proposed transaction would significantly increase Aetna’s share of the HMO and HMO-POS market in Houston and Dallas, and neither entry nor expansion would prevent Aetna from profitably increasing its prices in these areas.

4 Indeed, Aetna has acknowledged that on average it costs between $600 and $1000 per enrollee to build membership in a HMO.

5 Section 7 prohibits mergers or acquisitions that are likely to lessen competition or tend to create a monopoly in the purchase, as well as the sale, of any line of commerce in any area of the country. See U.S. v. Syufy Enters., 903 F. 2d 659, 663 (9th Cir. 1990); U.S. v. Rice Growers Ass’n, 1986-2 Trade Cases ¶ 67,288 (E.D. Cal. 1986); U.S. v. Pennzoil Co., 252 F. Supp. 962 (W.D. Pa. 1965); see generally R. Blair & J. Harrison, Monopsony 81-84 (1993).

6 The proposed Final Judgment requires the divestiture of certain NYLCare assets rather than certain Prudential assets because of the legal and regulatory difficulties of divesting Prudential’s Houston and Dallas HMO and HMO-POS businesses. However, the required divestiture of NYLCare’s business will have an effect comparable to the divestiture of Prudential’s business in these areas. Prudential has approximately 172,400 HMO and HMO-POS enrollees in the Houston area, while the proposed Final Judgment requires Aetna to divest approximately 260,000 NYLCare enrollees in that area. In Dallas, Prudential has approximately 171,000 HMO and HMO-POS enrollees. The proposed Final Judgment requires Aetna to divest approximately 167,000 NYLCare enrollees there.

7 119 Cong. Rec. 24598 (1973). See United States v. Gillette Co., 406 F. Supp. 713, 715 (D. Mass. 1975). A “public interest” determination can be made properly on the basis of the Competitive Impact Statement and Response to Comments filed pursuant to the APPA. Although the APPA authorizes the use of additional procedures, 15 U.S.C. § 16(f), those procedures are discretionary. A court need not invoke any of them unless it believes that the comments have raised significant issues and that further proceedings would aid the court in resolving those issues. See H.R. Rep. 93-1463, 93rd Cong. 2d Sess. 8-9 (1974), reprinted in 1974 U.S.C.C.A.N. 6535, 6538.

8 Bechtel, 648 F.2d at 666 (citations omitted) (emphasis added); see BNS, 858 F.2d at 463; United States v. National Broad. Co., 449 F. Supp. 1127, 1143 (C.D. Cal. 1978); Gillette, 406 F. Supp. at 716. See also Microsoft, 56 F.3d at 1461 (whether “the remedies [obtained in the decree are] so inconsonant with the allegations charged as to fall outside of the ‘reaches of the public interest’ “) (citations omitted).

9 United States v. American Tel. and Tel. Co., 552 F. Supp. 131, 151 (D.D.C. 1982), aff’d. sub nom. Maryland v. United States, 460 U.S. 1001 (1983) (quoting Gillette Co., 406 F. Supp. at 716 (citations omitted)); United States v. Alcan Aluminum, Ltd., 605 F. Supp. 619, 622 (W.D. Ky. 1985).

Attachments:
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0886055166